Making more of data.

Exploring how information can be discovered, digitised, connected and transformed into useful, interesting and engaging digital experiences.

What is aqo.ai?

aqo.ai is an independent experimental platform exploring what becomes possible when data, technology and curiosity come together.

It began with A Question Of History, a project to discover and digitise historical artefacts, uncover the information hidden within them and bring forgotten stories to life.

That work led to a broader question: could similar approaches be applied to entirely different subjects?

Our ambition is to develop a growing collection of Data Entertainment products — experiences that make information interesting, accessible and enjoyable to explore.

From historical stories to fuel prices, geography and travel, each experiment explores a different question while contributing to a shared foundation of data, technology and experience.

Our approach

Discover. Digitise. Connect. Explore.

Information exists in many forms. Some is already available through open and public datasets. Other information remains hidden in physical documents, private collections and historical archives.

At aqo.ai, we explore both.

We build upon existing datasets wherever possible, adding value by organising, enriching and connecting information from different sources.

We also explore how previously inaccessible information can be discovered, digitised and transformed into structured, searchable knowledge.

Artificial intelligence is one of the tools we use, particularly to help interpret complex information and reveal connections.

The objective is to make information more accessible, useful and interesting — and discover what becomes possible when different sources of data are brought together.

aqoDATA — The evolving core

Different sources. Shared foundations. New possibilities.

aqoDATA is the evolving core data service behind aqo.ai.

It brings together information from open and public datasets, digitised artefacts and other sources into a growing foundation of reusable data.

Some information is relatively static. Some changes continuously. Some is already structured, while other information must first be discovered, digitised, extracted and interpreted.

By connecting datasets, locations, people, organisations, events and relationships, aqoDATA supports experiments across very different subjects.

Each experiment contributes to the shared foundation, creating new opportunities to explore, understand and reuse information.

The experiments
Concept

aqoFUEL Global

A Question Of Fuel Around the World

Exploring international petrol and diesel prices, comparing countries and tracking how fuel costs vary across the world.

Concept

aqoCHARGE UK

A Question Of Charging

Exploring the UK’s electric vehicle charging network, comparing locations, charging speeds, availability and prices to understand how the infrastructure is evolving.

Concept

aqoGEO

A Question Of Geography

Exploring geographical datasets, boundaries, locations and spatial relationships to build a reusable mapping and location data foundation.

Concept

aqoFLIGHTS

A Question Of Flights

Exploring aviation data, aircraft movements and the relationships between places, journeys and time.

Concept

aqoTRAVEL

A Question Of Travel

Exploring how geographical information and connected datasets can reveal new ways of understanding travel and destinations.

Concept

aqoINDEX

A Question Of Prices

Experiments in comparing prices, tracking change and revealing patterns in everyday data.

Concept

aqoEAT

A Question Of Food

Exploring food business data, locations, hygiene ratings and historical changes to discover patterns in where and how we eat.

Concept

aqoMEDIA

A Question Of Media

Exploring how data and information can be transformed into engaging stories, visualisations, videos and interactive digital experiences.

A Question Of … what next?

Every experiment begins with a question.

The interesting part is discovering where the data leads.